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035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND

Developing your personal brand online is easier than you think and more important than ever. We outline the 7 steps to do just this in episode #35 of the Social Currency podcast. 

1. What is a personal brand?
2. Why you need variations of your stump speech.
3. Your point of view is what differentiates you. 
4. Focus on those you’re trying to attract. Forget the rest
5. Partner with others and co-create content that adds value to others.
6. There are lots of (free) tools. How to think about them in stages.
7. Maintain even when you don’t “need” anything. Get with the 'table touching.'

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Links we reference in the show are below:

Feedly news aggregator: https://feedly.com/i/welcome

Google alerts: https://www.google.com/alerts

How to Build a Personal Brand in 5 Steps (and Why Everyone Messes Up on Number 1): https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html

5 Steps to Building Your Personal Brand From Scratch: https://www.entrepreneur.com/article/298513 

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