In this week’s podcast episode, Charlotte and Paula are discussing about the misconceptions surrounding marketing. The main one we hear in the horticultural industry is that marketing is always time consuming… but is it?
Lead Magnets - are something that your ideal client would find interesting, for example:
It may take a while to create and set up a page on your website but once it is set up, it’s there for your client to download etc, make sure this something that will appeal to them and offer them value in that freebie. Following this you need to have an automated email series to ask them how they found the download, if they have any questions to hit reply etc.
TIP: Your brochure or eBook etc, can’t be a replica of your website.
Call to Actions - telling your client what to do when they have looked at your website etc, for example:
1. Call us today…
2. Email us for…
Freebie podcast episode - https://anchor.fm/the-landscapers-circle/episodes/Is-This-Your-Ticket-To-Clients-e12sch7
Paula off with the kids podcast episode - https://anchor.fm/the-landscapers-circle/episodes/No-work-for-the-school-holidays-nearly-e154r28
Done For You Services - https://thelandscaperscircle.co.uk/#doneforyou
Send us an email to info@thelandscaperscircle.co.uk or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
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Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
