Amir Zonozi is President and Co-Founder of Zoomph, a company that helps teams, leagues, brands, and agencies measure the value of sponsorships and understand their audiences for sports and esports.
We discussed:
- Amir’s background
- How Zoomph started, and the teams they first started working with (“They gave us Press passes, and they shouldn’t have”)
- Amir deconstructs sponsored content that performed well because it incorporated the data
- How important is the team winning to the success of the content they share?
- Why Specification and Community matters so much
- Is there such a thing as too much data? (Question submitted from Christian Matthews, Vice President, Strategy & Sponsorship - Washington Football Team)
- Did you know Shaq has a 12-song Greatest Hits rap album?! Elliot did!
- Shoutout to NWSL, NWHL, Paul Rabil, Dan LaTorraca and the Carolina Hurricanes, Washington Football Team, XFL Digital Teams
- Amir tells a great eSports sponsor story: DHL
Amir on Twitter // https://twitter.com/Zonozi
https://zoomph.com
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WNTBDT.com
@ElliotGerard // @jonahballow // @keiths
