Luke Bonner is a former professional basketball player and current CEO / Co-Founder of PWRFWD, a company that turns athlete passions and performances into products, and have worked with numerous athletes including Sue Bird, Mo Bamba, and Breanna Stewart
We discussed:
- How PWRFWD began
- The growth of women’s sports, primarily the WNBA, and why Luke has such love for the women’s game
- Celebrating Renee Montgomery and Kelsey Trainor
- Luke’s thoughts on Web 3 and NFTs and what PWRFWD is doing in the space
- Fan responses to athlete merchandise on PWRFWD and how a purchase is directly supporting that specific athlete
- NIL involvement
- How the process works with athletes
- Luke’s experience and playing career overseas
https://pwrfwd.co
__________
We Need To Be Doing That is a HEARTLENT Group Production
WNTBDT.com
@ElliotGerard // @jonahballow // @keiths
