Pete Rodriguez is a phenomenal brand expert and designer from Lancaster, PA. Over the past few years, he has been able to work with some of the largest influencers, brands, and speakers from around the country. With all of his experience collaborating, he has refined his skills and process enough to want to share his knowledge and help creative service providers and entrepreneurs who are ready to take their businesses to the next level.
See Pete's work here: https://www.instagram.com/impeterodriguez/
Thank you Pursuit Co-working for sponsoring this episode! Book your tour today: https://pursuitcoworking.com/take-a-tour
READ OUR NEWSLETTER FOR CREATIVES- that sends you monthly inspiration, sneak peeks at our next events, and more!
📬 Sign up: https://mailchi.mp/f6e0c2828271/silo-landing
GET IN TOUCH:
📸 Instagram: https://www.instagram.com/silo.us
🤷🏼♂️ Austin's Instagram: https://www.instagram.com/austingingerich
💻 Austin's Website: https://www.austingingerich.com
JOIN OUR COMMUNITY on Discord:
☀️https://discord.gg/GHy4wpAuAh
REACH OUT:
🌎 Work with us: umbrellaofsilo@gmail.com
🔍 Our Website: https://www.austingingerich.com/silo
ABOUT US:
⚡️We're on a journey to provide resources & bring creatives together in Pennsylvania.
Chapters:
00:00 - Introduction and Pete Welcome
01:18 - The Importance of Showing Up
06:32 - Defining Success Beyond Likes
08:48 - The Power of Consistent Investment
11:01 - Planting Seeds and Waiting for Rain
17:40 - The Disappointing Season Between Anointing and Appointing
23:11 - Spec Work and LinkedIn as a Tool for Growth
26:22 - Why LinkedIn is a Powerful Platform
28:47 - Making Connections on LinkedIn
33:10 - Show, Don't Tell: Creating an Experience
34:30 - Defining Your Offer and Personal Brand
36:03 - The Question of Niching Down
39:25 - The Pivot to Mentorship and Coaching
39:58 - Pete's Background and Journey into Design
41:40 - The Sign Shop and a Key Photo Shoot Opportunity
43:02 - The Value of Kindness and Being Likable
44:13 - Leaving the Agency to Pursue Entrepreneurship
47:03 - The "Provider Mindset" and Legacy
48:05 - Saying "Yes" and Developing Grit
49:20 - Patience and the Path to Expertise
51:06 - Budgeting and Financial Awareness
55:52 - Dialing in Your Offer
58:41 - The Irresistible Offer: Menu and Proof
61:07 - The Importance of Constant Refinement
67:10 - The Definition of Expert: What You Don't Do
69:12 - Starting Small and Saying "Yes"
73:24 - The Value of "Yes" and Unexpected Opportunities
78:44 - Saying Yes Leads to Unexpected Experiences
79:19 - You Are Your Harshest Critic
80:06 - The Gear Used for the Governor Campaign
82:45 - Taking Risks When You Have Nothing to Lose
85:08 - The Importance of Research and Depth
86:08 - Community Building and Consulting Opportunities
90:11 - Strategizing as a Young Creative
93:03 - Balancing a Full Time Job with a Side Hustle
95:39 - The Importance of a Runway
100:01 - Breaking Down Pete's Income Streams
101:59 - The Value of Transparency and Showing What's Possible
103:48 - The Secret Sauce of Retainers
105:16 - Structuring Retainers
111:10 - Worthiness and Social Credibility
112:44 - The Importance of Trust in Community Building
118:58 - Aiming for Appreciated and Appreciating Value
119:00 - The Power of Kindness in Business
121:04 - Self-Worth and Giving Yourself Permission to Be Great
124:03 - The Second Mouse Gets the Cheese
125:28 - Conclusion
