In episode 16, I break down three different copywriter profiles that I’ve created based on the clients I’ve coached, trained or written copy for throughout the past 4 years.
I share tips, tools and examples based on each profile to help you write more clear, concise and resonate sales page copy.
In my experience, you’ll identify with one more strongly than the others but if you’re not sure, choose one profile to work with for now so you don’t overwhelm yourself with trying to improve too many things at once.
The three copywriter profiles:
The Academic: They’re experts at what they do, highly educated and are great writers, many are published authors, but they recognize that copywriting is a different kind of skill. Their training prevents them from relating to the people they want to serve.
The Professional: They’re experts at what they do, they often enjoy writing, but struggle to strike a balance between professional and personal because of their 9 to 5 work experience that stifled their creativity.
The Disbeliever: They’re experts at what they do, but usually avoid writing altogether because they don’t think they can write or write anything interesting. Their website is sparse and lacks content because they constantly question, is it good or not?
Which profile are you?
If you have a question or would like to share your top insights from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.
Head over to https://kristabauer.com/blog/what-type-of-copywriter-are-you/ for a copy of the show's transcript and to get the links and resources mentioned in the show.
Enjoy the show!
Blessings, K.
