In this episode, Eden and Kevin speak with Stirling Rank, COO and co-founder of Void Interactive. Stirling had an unconventional journey from high school filmmaking to creating the indie game hit Ready or Not. In the discussion, he recounts how he and friends Ryan and Stuart transformed their passion for art and gaming into a successful game development company. The challenges they faced on their first project, Code 10, laid the groundwork for Ready or Not. Stirling highlights the team's decision to avoid traditional crowdfunding, opting instead for a supporter program and a captivating trailer to garner community support. He reflects on the balance of innovation with familiar gaming elements, the importance of community involvement, and the organic success that followed. You’ll hear about Stirling’s challenges scaling a remote team, and his views on the integration of AI in game development and the broader landscape of the gaming industry.
Discussion points:
(00:00) Background and introduction - Stirling Rank and Void Interactive
(06:35) Divvying up responsibilities, creating a game from scratch, understanding team dynamics, knowing when to start over, and making sacrifices for passion
(15:14) The birth of Ready or Not, funding and investor support, lessons learned
(19:20) Creating and promoting Ready or Not without traditional crowdfunding, using early gameplay trailer and cinematic approach to stand out
(26:35) Near-death release experience, the tumultuous journey of developing Ready or Not, transparent development, and the game's timeline
(31:43) Successful launch, organic appeal, pricing, and community support
(41:05) Scaling a game development company from a small team to a larger organization, with a focus on maintaining a remote and flexible work environment and expanding the game's story through DLCs
(47:44) AI's multifaceted role in creative industries and game development, including ideation, meeting notes, limitations, in-game development, and industry challenges
(52:25) Indie game development and creative fulfillment, the gaming industry's tension between familiarity and innovation, the importance of personal passion and authenticity, and advice for developers (and your younger self)
(57:00) Lightning round questions
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The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures.
Pragma is a venture-backed backend game engine founded by the engineering leaders who built the platforms for some of the largest live service games including League of Legends, Fortnight, Destiny 2, and Plants vs. Zombies 2. Pragma powers services like accounts, matchmaking and player data for the world’s most ambitious live service games. Eden Chen is a serial entrepreneur and co-founder of Pragma, Fishermen Labs and Lightmark Capital, and started his career in investment banking at Citigroup and Lehman Brothers.
Founded in 1996 in Los Angeles with investing professionals based in LA and SF, Upfront Ventures has backed startup teams across all technology sectors, with about half in Southern California, and the rest across the US and Europe. Kevin Zhang is an avid gamer and former neurobiology researcher who leads gaming and healthcare investments at Upfront Ventures, including Pragma.
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