Seasalt is having a moment. CEO Paul Hayes has just announced that the brand is set to hit £100m in sales and that a huge 56% of sales are now online - not bad for a business that started life selling workwear to local farmers and fishermen. Listen to Paul tell Sorcha O'Boyle about how he set the business up for growth, why they don't discount and what lies ahead for one of the most successful UK retail brands in recent years.
