Bengaluru-based Supertails is an online pet care and supplies startup that offers a unique virtual training service for pet parents to train their pets on their own. Launched in 2021 by Vineet Khanna, Varun Sadana, and Aman Tekriwal, the startup provides veterinary care, pet food and supplies, and offers pet training sessions as well. Supertails stands apart as a fully digital tele-health consultation service with a team of highly experienced in-house veterinarians. Since its inception in July 2021, Supertails has catered to more than 10,000 pet parents, and has completed over 5,000 consultations covering healthcare and online training services.
One of the prominent services that set the startup apart from others in this field is Supertails’ virtual pet training.
A large set of new pet parents are GenZ and they are curious and want more credible information around raising a pet. This is the first generation looking at pet parenthood as a concept in itself and actively moving away from the previously popular idea of ‘pet ownership’. Supertails aims to deliver in such a market consisting of new pet parents.
Chatted with Vineet on the show! Listen to it here!
