Launched in 2020, That Sassy Thing is an all-natural feminine hygiene and sexual wellness startup, which aims to empower women — not just in the boardroom, but also in the bedroom. The startup aims to fill a gaping hole in the femtech space by focusing on women and their bodies — and having a woman leading the charge helps. Beyond empowering women and vulva owners to take charge of their sexual needs, That Sassy Thing has been making a big play for feminine hygiene products, which Sachee says is an exciting space these days.
Their products are specially designed for people with vulvas. In their research, they couldn't find enough India centric data related to women experiencing pain during sex or related to their pleasure.
“It's 2021 and just like skincare, its high time we stay on top of our sexual health too”, adds on their website.
The startup has, to date, launched four products under this umbrella — a hemp-based menstrual cramp care roller, pubic hair oil, underwear detergent, and an intimate wash that doubles up as a body wash.
