Instagram has today announced a new music property, ‘1 Minute Music’, which is a set of music tracks and videos, exclusively available on its platform, for use on Reels and Stories. This includes music from 200 artists across India. It will make Instagram content more entertaining, and inspire other artists to release their one-minute music on the platform as well, said Instagram.
Reels is a growing global stage, where artists and music are being discovered. Since launch, artists have been using it to launch their music and share it with others, which inturn is fueling many trends on the platform. To fuel this further, and to inspire others to unleash their talent as well, Instagram is now releasing the ‘1 Minute Music’ property.
The property will have music representation from artists across India, so it interests everyone in India using Instagram. This includes Hindi artists like Dhvani Bhanushali, Neeti Mohan and Shaan, Punjabi artists like Jassie Gill, Himashi Khurana and Gurnaam Bhullar and Tamil artists like Aniruth, Sivaangi and GV Prakaash Kumar.
Kabir Chandra, Head of Music Partnerships, Meta India chatted with me on the show about the same. Was a super fun chat!
