What a panel this morning!
- Soma Katiyar is Executive Creative Director at BBC Media Action
- Vasu Dixit is a singer, composer and musician
- Vani Murthy is an environmentalist who is passionate about composting and urban farming
- Shraddha Jain, popularly knowns as AiyyoShraddha, is an actor and comic
Everyday thousands of tons of waste is produced in our city. The waste produced ends up in the landfill, if not treated and recycled, making it a problem. Thousands of waste-pickers go about their daily task of collecting OUR WASTE to earn a meagre income. Not only are they cleaning our neighborhood, they are also saving our environment, health and money. The campaign is set up to reform the image of our waste-pickers into #Invaluables, without whom our city could not function as it is. BBC Media Action will be working on bringing in behavioral change in society towards the #Invaluables by
-Revealing the “Happy Number”, the amount of waste recycled by the #Invaluables
-Educating people about the 3 categories of #Invaluables and their contribution to society at large
-The economic value the #Invaluables add to everyone’s life
-The citizens need to respect and recognize the contribution of the waste pickers and aid them to help improve the lives of the waste pickers as well as contribute for the cause of environmental sustainability.
The happy number comes across as a glaring revelation to the people of Bengaluru and how privileged they are to have a hardworking community of waste pickers who have a direct impact on the well-being of the city.
It also points to the stark reality of the difficult lives of the waste pickers and how the society is oblivious of their invaluable contribution, valued to be about X crores in monetary terms. BBC Media Action and its partners are on a mission to spread awareness among the citizens of Bengaluru about the contributions of the community of waste pickers and to bring about an attitudinal change towards the community among the masses.
