This week, Dhru had a crazy jam with P.G. Aditiya who is the National Creative Director of Dentsu Webchutney. He and his teams work on brands like Google, YouTube, Uber, IKEA, Swiggy, just to name a few, and have collectively picked up some of the most prestigious awards for creativity on stages such as the Cannes Lions. P.G. himself was named "Creative Person of the Year" by Campaign Magazine in 2019.
To say the conversation was wide-ranging would be an understatement. In the span of 79 minutes, P.G. and Dhru discussed inspiration, ego, falling from grace, building teams, atheism, poetry, Cannes Lions, creative AI, advertising and also shared some stories that will be tattooed on brains forever - one of which involved P.G. losing his faith in God on a French summer night. All in all, the episode should leave listeners thinking inspired, feeling disorientated and greatly entertained, all at once!
For more inspiration on any topic, check out Inspo: getinspo.co
Say hi to P.G. on Twitter: @PGAditiya
Say hi to Dhru on Twitter: @dhrupadkarwa
Show notes:
0:00 - Introduction
1:35 - Inspiration means nothing
4:50 - On 'Tanxiety'
6:05 - Building cool vs Being cool
7:39 - Creativity is pragmatism
8:17 - How to inspire teams
17:56 - Humans and AI
20:05 - Language based thinking
23:41 - Garnier ads in India
26:02 - Power of awareness
33:22 - Post-rationalising success
38:06 - Ego is tech's biggest threat
45:25 - God at Cannes Lions
55:40 - Religion is like GPT-3
66:35 - AI Idea Jam x Brands
76:11 - Who inspires P.G.
