This week, Dhru was working remotely in the hills of Darjeeling, India and spoke with Rosie Yakob who is co-founder of the nomadic creative consultancy, Genius Steals. She and her partner Faris have been living nomadically (without a home base) since March 2013, travelling for clients and being inspired by the world in between engagements. She's collaborated with some truly iconic people and brands like Jay Z, Oreo, Coca-Cola, Gibson Guitars and her work has been recognised on stages such as Cannes Lions, CLIO and the Addy's. Asides from being a self-proclaimed advertising enthusiast, Rosie has a soft spot for curiosity, good ideas, yoga and red wine.
The conversation was vast, adventurous and nomadic - much like Rosie's life! And it should definitely leave listeners thinking inspired.
For more inspiration on any topic, check out Inspo: www.getinspo.co
Say hi to Rosie on Instagram: @rosieyakob
Say hi to Rosie on Twitter: @rosieyakob
Say hi to Dhru on Instagram: @dkarwa
Say hi to Dhru on Twitter: @dhrupadkarwa
Rosie's recent inspirations:
@tenderj
@rhogan
@markpollard
@gnostica
@madidefinitely
@denimjelly
Show notes:
0:00 - Introduction
02:07 - What inspiration means to Rosie
05:15 - Lego Blocks and Genius Steals
08:03 - Her creative process post-pandemic
13:00 - It's okay to be uninspired
18:08 - On building conscious technology
26:40 - Faris's Media Pyramid
32:11 - Neuroscience for creativity
35:28 - PR for Motorola
42:56 - Art of Brief Writing
46:25 - Practising inspiration
52:39 - Advice from Dallas Clayton
58:12 - AI Idea Jam x Nomad
01:07:28 - Who inspires her
