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“The moment there is suspicion about a person’s motives, everything he does becomes tainted.”

—MAHATMA GANDHI, from the book, Stephen M.R. Covey, The SPEED of Trust: The One Thing that Changes Everything

This week Cathy goes into a bit of a rant over looking at a person’s motives through a recent experience with one of her franchisees. She delves into the reason why trust in an exchange is incredibly important when being asked for your biggest commodities: time, knowledge, and money.  

Considering and understanding someone’s motives goes a long way in building a trustworthy relationship.

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