"Trends, Respect & Resilience"
Kirsty Strowger’s entrepreneurial journey into the supplement space began when she received a cheeky spam mail from Dr. Oz about a “miracle weight-loss supplement”, garcinia cambogia.
Since then, she’s gone from manufacturing supplements in her kitchen to supplying over 400 supplement stores across Australia.
Kirsty joins me in this episode to discuss:
- Founding Nature’s Help, an industry leader in the nutraceutical space.
- How she started a successful ecommerce business in her kitchen with the help of local kids
- Managing cashflow and budgeting
- The importance of your team
- How she stays ahead of trends and continues to evolve her business
Key Highlights
- 01:10 About Kirsty Strowger
- 01:48 Sian was once Kirsty’s employee
- 02:07 Kirsty’s first foray into the nutraceutical space
- 08:58 Why Kirsty dumped garcinia cambogia for turmeric and the birth of Turmeric Australia
- 10:10 Kirsty on social media transforming advertising and how you reach clients
- 15:30 The biggest surprise for Kirsty when it came to finances
- 22:18 Kirsty on the importance of your team to the success of your business
- 24:46 What’s kept Kirsty going through the highs and lows of running her own business?
- 26:05 Kirsty talks about the Menopause Collection – evidence-based natural supplements to tackle menopause
- 30:48 How has working in the nutraceutical space changed Kirsty?
- 34:47 How the pandemic brought a different demographic of online shoppers to the supplement space
Rapid-Fire Questions
- 36:41 What’s a fundamental value that you’ve woven throughout everything that you do, and why is it important to you?
- 37:40 What is your secret sauce?
- 37:51 What is your core motivator?
- 38:58 What is the big dream?
- 40:01 What’s your go-to remedy when you’re having an off day?
- 41:13 If you could go back to the beginning of your business journey, what’s something you would tell yourself?
- 42:08 What is a resource/tool/system that you use in your business that you couldn’t live without, and what’s one that you think is overrated?
- 42:50 What’s a hot take about your industry?
- 43:07 What’s one piece of advice you’d give to someone who’s thinking about starting a business or at the beginning of their business journey?
Resources mentioned
- “Lucky Bitch: A Guide for Exceptional Women to Create Outrageous Success” by Denise Duffield-Thomas
- Asana
- Xero
Connect with
- Nature’s Help Instagram
- Nature’s Help Facebook
- Nature’s Help Website
As always, feel free to connect with me on Instagram @siafecreative; I would love to know what you thought of this episode!
