"Podcasts, Pricing & Strategies"
Founder and CEO of The Podcast Planners Valery Colli helped me kick off my podcast journey and launch this podcast.
Valery joins me today to share her professional journey from freelance VA to building a podcast management business.
We talk about:
Key Highlights
01:15 Valery on the build-up to launching Podcast Managers' Academy and launch fatigue
05:06 About Valery Colli
06:15 How Valery discovered podcast management
07:57 Podcasts as a way to maintain communication with your audience
09:20 What is podcast management?
10:40 Mistakes Valery made when she started her podcast management business
12:20 Outsourcing saves you time and energy
14:02 How Valery’s parents and friends feel about her business
18:30 How the pandemic affected Valery
20:29 Valery on setting boundaries and achieving work-life balance
27:30 Has anyone ever come to Valery with a terrible podcast idea?
28:02 Why Valery only works with people who use their podcast for their business
Rapid-Fire Questions
30:49 What’s a fundamental value that you’ve woven throughout everything that you do, and why is it important to you?
31:36 What is your secret sauce?
32:28 What is your core motivator? Why do you keep showing up, doing what you do?
33:16 What is the big dream?
36:03 What’s your go-to remedy when you’re having an off day?
36:45 If you could go back to the beginning of your business journey, what’s something you would tell yourself?
38:37 What is a resource/tool/system that you use in your business that you couldn’t live without, and what’s one that you think is overrated?
39:04 What’s a hot take about your industry?
40:53 What’s one piece of advice you’d give to someone who’s thinking about starting a business or at the beginning of their business journey?
44:24 Final word for listeners?
Resources mentioned
“Lucky Bitch: A Guide for Exceptional Women to Create Outrageous Success” by Denise Duffield-Thomas
Connect with
As always, feel free to connect with me on Instagram @siafecreative; I would love to know what you thought of this episode!
