"Systems, Social Media & Pivoting"
System & Automation Strategist, Victoria Richardson, helps small businesses build systems so they can become the big businesses of tomorrow.
Victoria joins me today to share her journey from a corporate job with BMW to founding Paperclip & Cloud, a system and process strategy company.
We talk about:
Key Highlights
02:16 About Victoria Richardson
06:24 Helping small businesses think like the big businesses of tomorrow
15:26 There is no one-size-fits-all strategy. Not even if the companies are in the same industry.
17:58 Automation is not a reason to stop being personal with your clients
19:36 What Victoria struggled with when she decided to start her own business
28:43 Business is a never-ending cycle of evolution and growth
31:06 Victoria on impostor syndrome and comparing yourself to other people
32:28 Victoria on facing her fear of public speaking
35:44 Victoria on the importance of going with the flow and getting out of your comfort zone
41:09 Striking the balance between saying yes to clients and establishing boundaries
Rapid-Fire Questions
45:02 What is a fundamental value that you’ve woven throughout everything that you do, and why is it important to you?
46:54 What is your secret sauce?
48:33 What is your core motivator?
52:13 What is the big dream?
55:51 What’s your go-to remedy when you’re having an off day?
1:00:43 What is a resource/tool/system that you use in your business that you couldn’t live without, and what’s one that you think is overrated?
1:11:02 What is something that has happened that you’re really proud of?
1:13:16 What’s a hot take about your industry?
1:21:06 Final word for listeners
Resources mentioned
Connect with Victoria Richardson
As always, feel free to connect with me on Instagram @siafecreative; I would love to know what you thought of this episode!
