Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays.
Jump to specific chapters:
(0:22) Evolution of Copywriting
- Changes from traditional journalism to modern digital tools
- Impact of technology on writing processes
- Speed vs quality expectations
(4:02) Job Market Analysis
- Number of copywriter positions on LinkedIn
- Difference between "copywriter" and "copywriting" roles
- Various job titles that include copywriting duties
(8:15) Modern Copywriting Requirements
- Cross-channel expertise
- Digital and physical content creation
- Platform-specific writing considerations
(12:30) Data and Analytics in Copywriting
- Importance of metrics
- Challenge of measuring multi-channel campaigns
- Balance between creation and analysis
(15:45) Role Evolution and Job Requirements
- Perfectionism vs productivity
- Grammar and editing expectations
- Years of experience needed
- Integration with strategy and data analysis
(18:20) Tools and Technology
- AI tools for content creation
- Transcription services
- Video editing capabilities
- Avatar creation tools
(20:45) Career Outlook and Conclusions
- Number of people with copywriting in their titles
- Job market realities
- Career viability assessment
- Changing expectations in the field
More episodes:http://christophtrappe.com/podcast
