Our next guest, Michael Phelan and I agree that the economy is likely heading for a down cycle. Fast.
So what do you do in a down economy? Don't follow the crowd. Why is it that so many people - especially in B2B - put out a ton of content, hoping it will lead to meetings and sales?
Michael shows us that everything we know about content is wrong. He's pioneered a magnet marketing approach to prospectively target those who'll buy from you and do the content marketing step at the end!
Check Michael out at https://www.gotomarketpros.com/
