Genius Juice CEO & Founder, Alex Bayer interviews the CEO of Zico Rising, Tom Hicks.
Zico is back! And Tom Hicks, (Ex: Pepsi/Naked Juice executive) is now at the helm. Mark Rampolla bought back his own company through Powerplant Ventures after it was discontinued by Coca-Cola in October 2020. Tom, along with Mark and their team, are on a mission to build Zico back up, (hence the name Zico Rising) and get back on top.
Tom shares his excitement for the coconut water space and how the category is, in fact, NOT declining since the pandemic hit, and popularity has been only growing.
Enjoy this very special interview, getting insights on how Tom and Mark plan to revive the category and the brand the old-fashioned way, through hard work day by day.
