Josh wanted to bring chocolate milk, a fantastic childhood favorite, to the market, but he wanted to 'clear the slate' on all the junky chocolate milk products on the market, and eventually offer a cleaner, great-tasting, nutritionally-packed version to the market. Slate Chocolate Milk is a chocolate milk with a low sugar content and a high protein content.
It's 'ultra-filtered,' which means the lactose has been removed (for any lactose intolerant people out there!) while still providing the nutrition, protein, and vitamins that milk provides, as well as the lovely creamy texture.
A fellow Shark Tank alum, they had a rocky debut in which they did not land a deal and even received negative feedback from the Sharks who didn't like the product. Hear how Josh and his business partner Manny Lubin put product concepts together before they were even on the shelf for the Sharks to try. Josh also discusses how the product quality and taste have taken on a whole new level, and how the firm has aggressively expanded since appearing on Shark Tank, with hundreds of locations and significant seed rounds to catapult it into growth mode.
Take a look at this fantastic and amusing interview!
