There’s a misconception about customer avatar that it’s all just about being an advanced marketing strategy or an advanced marketing concept that only impacts the marketing and the sales division of your business. That’s what people believe. However, with today’s episode, we will highlight the 4 ways that customer avatars significantly impact your business for the better and will raise your bottom line. Having a customer avatar profile is completely different rather than just understanding your ideal customer. It’s a deep dive into the customers’ emotions, desires, motivations, and their internal dialogue about the problem that they have and the solution that they need. This complete customer avatar profile will definitely help your business and you can use it in many different strategies.
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Join us on Clubhouse! The Infinite Franchisee Club hosts a room discussing the topic of the podcast each week on Fridays at 8:10am CST. To join the Infinite Franchisee Club and attend the discussion on Fridays, follow this link: https://www.clubhouse.com/club/infinite-franchisee
We are hosting a Customer Avatar Workshop on Friday, July 23! Do you know who your customer avatar is? Most business owners think about their ideal client, but a customer avatar is where you know so much about your client that they are like your best friend. Plus, did you know that each business has 5 - 7 customer avatars? Join us on Friday, July 23 for an all-day inclusive workshop where we take a deep dive together and uncover exactly who your customer avatars are! Link to register is here: https://go.thryv.com/site/askaprilporter/online-scheduling?event=qdhpajvrddtm3mgr
