We're going to explore the idea of the zone of genus in depth today. It could be your product or service, or it might be us. How do we evolve over time. Most business owners make mistakes when they try to be jacks of all trades when it is wiser to specialize in what they are masters at.
Keep listening if this is something you're interested in!
“You have to find people with particular zones of genus and assign them where they need to go or alternatively, it has to be developed. And when it's developed, that could mean you hire an amazing employee, a real go getter, someone who has the drive and the desire to help you grow the business."
Keep up with April here:
Website: www.askaprilporter.com
Instagram: www.instagram.com/askaprilporter
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