Cheryl White joins April in this episode. Cheryl is a successful franchisor and franchise strategist. They discuss the importance of investing in oneself and one's business, the mindset of business owners, and the significance of exit planning.
Cheryl shares her insights on how to differentiate between expenses and investments, and emphasizes the value of personal development. They also touch on the importance of strategic planning and understanding one's exit strategy from the beginning.
Overall, Cheryl serves as an example of a franchisor who prioritizes the success and well-being of her franchisees.
Connect with Cheryl here: www.apollocare.co.uk or www.mercuryfranchise.co.uk
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