Brian Cook, a seasoned entrepreneur and franchisor of StretchMed, shares his insights on the franchise industry and the importance of doing it the right way. He discusses the need for transparency and setting clear expectations in franchising, as well as the impact of customer turnover and pricing strategies. Brian emphasizes the value of developing people and creating a great customer experience. He also highlights the importance of financial modeling and managing by the numbers when scaling a business. Overall, Brian provides valuable advice for both franchisees and franchisors.
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