Many small business owners are experiencing a dip in sales in 2024 due to changes in the economy. In 2020, small businesses benefited from the shutdowns and government stimulus, but now they are facing extreme inflation and high interest rates. Middle-class Americans are re-evaluating their expenditures, leading to a decrease in sales. It is important for business owners to focus on what they can control, such as understanding and adapting to the changing customer avatars. By re-evaluating customer avatars and incorporating psychological and emotional triggers into their messaging, businesses can attract qualified leads and increase sales.
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