There is a sickness spreading throughout the franchising community, particularly among underperforming franchisees. Franchisors often view underperformers as bad franchisees, but the root cause of underperformance is a larger problem. Franchisors typically learn how to be franchisors from other franchisors, creating an echo chamber that discourages innovation. Underperformance is a symptom of a virus that affects all franchisees, but the severity of the symptoms varies. The virus is caused by gaps and pitfalls in the franchisee journey, and it can lead to financial struggles, mental exhaustion, and strained relationships. To address this issue, franchisors need to understand the different learning styles and needs of their franchisees and design a comprehensive franchisee journey. Tune in to learn more about how to cultivate a healthy franchise.
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