Description

April Porter discusses the critical issue behind the high failure rate of franchisors and the breakdown in franchisor-franchisee relationships. She reveals that while many understand franchising involves two different businesses, there's a fundamental misunderstanding about what business franchisors are truly in.

April challenges franchisors to ask:

1. Do you consider training and support your product?
2. Have you fully developed this product?
3. Did you develop it yourself or partner with experts in adult education?
4. How can you become known for excellent training and support?

Secretsos™-The Business Intelligence Agency, helps fill the gap between franchisors and franchisees by providing expertise in developing effective training and support systems that franchisors can offer to their franchisees.

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