"I find that if I treat the book as holy, people receive it as holy. I think books have been devalued - free e-book here, two-for-one bestsellers there - but actually we are still deeply in awe of them as objects. If we write them holy and sell them holy, then I think the economics are totally different." - Charles Davies
Are you considering getting a book out into the world? This Monday Masterclass is one for you. But it's also for anyone else who is working-marketing-hard as another way to figure out what they actually care about, want to say and want to be remembered for.
It's also for coaches navigating what is presented to us by social media as 'what good looks like' in terms of products to build, ways to reach people and good coaching/creative practice.
Charles Davies has (nearly) finished a book that is"pretty much 15 years worth of original work summarised and structured and nearly good to go". He has previously self-published, Poems for Meditationand a rewrite of the Tao Te Ching - I thought I was on the way to work, but I was on the way home.
Charlie’s work makes it easier to find your way when you don’t know what to do. He’s developed a unique approach to clarity, which he’s taught to management teams, coaches, entrepreneurs, schoolchildren, Zen masters… Boots UK used it to plan for Christmas!
Charlie uses his work to decide what to buy in the supermarket. It’s based on Buddhist teachings, but the forms it takes have been defined by what is most helpful in different situations: the very clear ideas process for when you don’t know what to do, identity yoga for when you’re stuck, the happy money story game for when you need to have a tricky conversation about money. Do NOT miss out on his blog post, 79 ways to pay!).
Charlie talks about "the practice of not devaluing the content or medium or work or people". We feel that this is what good, ethical marketing looks like. Together, we will talk honestly about writing, clarity, simplicity and 'holiness'. We will discuss new ways of doing publishing, the power of testimonials and how your coaching can be intertwined with your book writing or selling practice. Magical stuff.
Charlie will probably mic-drop loads of power bombs in as well, such as this: "What will the presence of this object bring to your life? And how much is that worth to you? That’s the question…".
Get ready to get existential. And why not get familiar with Charles prior to the event via www.charlesdavies.com.
This Monday Masterclass will be our last before the festive break.
Joy to the World.
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