Having already had a Monday Masterclass about " Ethical Marketing". we are looking forward to diving even deeper into this subject with arguably the movement's main pioneer herself.
Alice Karolina is the Founder of the ethical move. The organisation's strapline says it all: How we sell matters.
Alice is a Values + Ethics Strategist who has studied manipulation in sales in all its forms throughout her life. She created the ethical move out of a strong personal conviction to break the cycle of consumerism - which she believes is the root of our global crisis, and at the heart of true change. Realizing that our insatiability is created by psychological tactics in order to make a profit, she decided to find a way to break the spell. The ethical move is paving the way for a new standard in marketing based on trust and honesty - which seeks to empower conscious consumers, and open the door for a transparent, thriving marketplace.
Better Bolder Braver is on a mission to change the marketing conversation - starting with coaches, we believe that we can address the toxic noise out there that makes coaches - and others - positively turned off by marketing, pricing, selling and in some cases running a business entirely. We want to empower coaches to use the skills they have developed in their coaching practice to ‘do good marketing’ and thus create more sustainable coaching businesses that are great for them and their clients.
We are incredibly honoured, therefore, to have Alice as a guest speaker and particularly as the ethical move has recently announced their new Intention Pledge and with it their “commitment behind how we communicate and our shared willingness to break the cycle of consumerism”.
We will be hearing from Alice how the ethical move left behind their certification-style standard, and how the new pledge came to be. And we look forward to learning how as marketeers and coaches, we can all “take responsibility for our part in changing the marketplace” by putting the person before the sale, respecting privacy, helping people make the best choice, communicating inclusively, truthfully, and clearly ...and helping all audiences feel welcome.
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