What IS Marketing? Here is Frances's perspective…
The headlines are:
- Marketing can only ever BE one perspective: Your story. And how you contextualise it. That becomes your product.
- Good marketing involves self-awareness, good leadership and generosity through conscious, creative and purposeful curating.
- Our audience has a responsibility too.
- Most current marketing noise out there is toxic.
- Marketing is about taking responsibility for yourself and others.
- Good marketing is a gift of creativity.
- Responsible marketing is meeting people where they are with a product that is driven by their need, but also speaks to yours.
- Responsibly marketing is a conscious move away from the concept of a "simple answer" or a "single solution".
- A useful perspective is also one that shows workings, invites interpretation and guides action.
- Marketing is curation. It is a gift.
- Good marketing is an invitation to people to create THEIR OWN solution.
Learn more and start your free 14-day community membership BetterBolderBraver.com
