The Norwegian market is considered one of most desired by many companies, especially in the IT industry. Still, is it worth it and what does it take to succeed in the Norwegian market?
We have invited Anneli Andersen, the Owner of Export2Norway, who is helping companies enter the Norwegian market, to share her insights and recommendations.
We discussed:
- Whether the Norwegian market can give outside IT companies what they are looking for
- Can the "low cost" strategy sure success or what else is required to win local customers
- Where to start, what channels to use to establish your brand
- Is localization necessary for your marketing, your product
and more.
