The latest episode of The Assorted Digital Ramblings Podcast sees Stef return as a host, but this time alongside Chris as Olivia suns herself in Croatia. They welcome Sarah back to the podcast to talk all things behavioural science in marketing.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!
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Timestamps
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0:00 - Introduction
2:20 - What is behavioural science?
5:30 - Do marketers forget they are consumers?
7:00 - Adjusting behaviours in different climates
10:00 - Can behaviour change in the long-term?
13:00 - Data vs. People
14:40 - Adjusting strategies based on consumer psychology
19:00 - Segmenting and creating personas
25:00 - Do personas differ across channels?
28:00 - Applying behavioural science across different channels
30:00 - Pairing data and personas
32:00 - Can it be applied in B2B marketing?
34:00 - Theorising the behaviour of those who work in marketing
38:00 - Reflecting on personal behaviour
41:00 - Outro and discussion
