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Former Goldman exec reveals 3 keys to business survival in this eye-opening episode of Command Your Brand.

Dr. Paul Shotton, physicist turned investment banker and author of 'Doomed to Fail', shares invaluable insights on navigating today's complex business landscape.

Discover how AI is revolutionizing industries, from finance to healthcare. Learn why diversity of thought is crucial for organizational success and adaptability. Uncover the parallels between Darwinian evolution and effective business strategies.

Shotton delves into the importance of democracy and capitalism, offering a unique perspective on global economic challenges. He explains why most businesses fail and how to position your company for long-term success.

Want to future-proof your business?

Don't miss Shotton's advice on:

1. Embracing true diversity beyond compliance

2. Adapting to unpredictable market changes

3. Balancing risk management with growth opportunities

Whether you're a seasoned CEO or aspiring entrepreneur, this episode is packed with actionable insights to help you command your brand in an ever-changing world.

Subscribe for more expert interviews and strategies to elevate your business.

Visit our website to learn how Command Your Brand can help you become a sought-after podcast guest and boost your visibility.

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CHAPTERS:

00:00 - Introduction of Dr. Paul Shotton

01:03 - Paul's Background in Physics and Finance

01:39 - Transitioning to Finance from Academia

03:59 - Changes in Risk Management Strategies

06:12 - Paul's Current Work and AI Innovations

10:31 - Role of AI in Business Today

14:29 - Insights from 'Doomed to Fail'

20:15 - Democracy and Capitalism Discussion

22:15 - Strategies for Business Success

27:32 - Preparing for the Future: Key Insights

30:37 - Contributions of Dr. Paul Shotton

32:22 - Outro and Key Takeaways

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