WE'RE DISCUSSING:
- Our first mini-milestone (cheers to hitting 10 episodes)
- Thoughts about "social" club tennis
- What Connor believes is the "right" way to pour beer
- The Budweiser Clydesdale horse commercials - is it branding or marketing?
- A loose definition and core elements of "branding"
- Connor's "fit-check" and a few of his favorite brands
- How brands shape our identity & vice versa
- The ratio Donald Miller suggests for focusing on marketing vs. branding - and Kaitlyn's thoughts about it
- How your "business plan" plays into your branding & marketing and in which order to do what
- Thoughts on "avatars", niching, attracting & repelling, knowing your audience & more
- How Kaitlyn is applying those thoughts to revamped Copy Uncorked courses
- Humanizing & creating community as a brand
- Components of brand strategy
- A list of the top 10 greatest TV commercials of all time
- Whether Kaitlyn considers Copy Uncorked to fall more on the 'branding' or 'marketing' side
AS MENTIONED:
- Connor's go-to Vejas :) - https://rstyle.me/+iA_OXPlMHOUpBSVMjpX5Bg
- Connor's lululemon shirt - https://rstyle.me/+ar5ieUw6flLy8OlJfxQMNw
- Connor's Patagonia pants - https://www.patagonia.com/product/mens-terrebonne-joggers/190696752786.html
- ARTICLE - The 10 Greatest TV Commercials of All Time - https://www.qualitylogoproducts.com/blog/10-memorable-tv-commercials/
FIND US ELSEWHERE:
- winestainspod.com
- Kaitlyn's blog: kaitlynhparker.com
- Kaitlyn’s business: copyuncorked.com
- Connor’s business: parker-fg.com
If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!