Are you frustrated by the disconnect between sales and marketing? Is your sales team struggling to get noticed even though they have access to quality content? How can you align your internal teams and get the most out of your marketing efforts? Customers are getting savvier all the time, and if you're not using sales enablement, you should join us.
As a successful marketer and consultant, I work hard to stay on top of innovations in existing B 2 B sales and marketing methods and new techniques that can help my business and my clients’ businesses grow. That being said, I want to talk about Sales Enablement today.
Sales enablement isn't necessarily a new technique. Still, as we rely on our software and systems more, it becomes even more beneficial to organize and share information between your marketing team and your sales team.
In the late 90s, two guys – a brand manager and a telecom consultant - both saw a need across many industries for a better way to strategize a better way to align messages, especially in B 2 B sales. And soon after, they started their own agency, specializing in sales enablement. The idea was to make salespeople more effective and highlight a value proposition with directed content. Guess what – it really caught on.
So, let’s chat a little more about what sales enablement is, what it isn’t and how you can make it work for you.
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