Are you struggling to connect with prospects? Is your sales pitch falling not being heard by those you’d most like to do business with? Building trust with your leads is a fantastic way to connect, engage and foster a meaningful relationship. Join us as we talk about building trust with leads as part of your sales process.
Hey everyone, I’m Ian Campbell, CEO of Mission Suite. Before we jump into today’s video, do me a favor and hit the subscribe button and ring the bell so that you’re notified whenever we post new videos.
Today, we will talk about how your sales team can build trust with leads and clients. And the basis of this is a shift in thinking. Building trust with prospects is an intentional act designed to better align you with your lead. It's not a trick, and there is no magic formula; you have to commit to doing the work.
As you shift your mindset, think about sales as less of a numbers game, as in quantity of leads over quality, and focus more on the quality of a lead. Salespeople today are in a great position to become a resource to their prospects. If they – or we – can learn how to engage in a meaningful two-way conversation and build rapport, we'll have a better shot at a lead that turns into a long-term, quality client.
Overall, this is better for you, your company and indeed with your leads and clients. As the adage goes: no one wants to be sold to, but most people will choose to do business with someone they trust. Ergo, the trust-building has to be baked into the sales process. So, now the traditional role of a salesperson is transforming into an industry resource and trusted colleague.
And, as you listen today, try to think of yourself and your team less as salespeople and more of a resource.
Let’s jump in.
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