EP9: Customer Experience (CX) for eCommerce
Special Guest: Scott Lux
In ecommerce, customer experience (CX) is a customer's perception of their experience before, during and after visiting your online store. In fact, CX is the result of every interaction and touchpoint a customer has with your business.
The biggest eCommerce brands succeed because they work on perfecting the customer experience. They use surveys, data analytics, and customer journeys to identify roadblocks, increase conversions, and grow their business long-term.
In this episode, we got together with Scott Lux, an industry veteran that has worked with some of the biggest brands on improving their customer experience (CX). He shared a ton of gold nuggets with us, enjoy!
