Description

1. Who Do you Want to Work with in a Dream World?

• Do you ACTUALLY have access to this person?
• Have you done the job yourself?
• Have you helped more than 5 of these people achieve a GOOD quality result before?

2. What is Your Own Experience?

• Your Own Story or SPECIFIC Struggles? (What did you overcome?)
• This MUST be more than "I lost weight" (Go Deeper)
• Past Job Role?

3. What Problems Can You Solve? (Who Do These Problems Apply To?

• Pairs with point Numbr 2

4. Who Do You Get Excited About Coaching?

• Passions
• Genuine Interests

5. What Do These People Identify As?

• If you shouted this word out in a room. Would the people who it applies to turn around?

6. What is UNIQUE About You? (This can be used to build a programme, or strengthen an already good niche)

• Are you an Avid Gamer, or a Mega Super Hero Fan?
• Creates Likeability

Are you Working with the wrong niche? Some of the signs:

- Struggling to make content

- You're not booking calls

- Your programme is based upon "Tailored Training, Tailored Nutrition, WhatsApp Support, an App"

- Speaking to your audience about things that YOU are interested in. Sandra who's 45 doesn't give a shit about Moment arms or

- Combining 2 Contrasting things (Most of the time)