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Creative People Are Bad At Marketing Themselves

You have a great thing that you're putting out into the world whether it be music, art, writing or you're an author, you want people to know about it and to benefit from it.

That's why you create it and it's crucial that you talk to somebody who can help open doors to get you into a different audience space.

It's Not About You Or Your Product...

Whenever you undertake any sort of media relations it's really not about you it's not about your product it's not about your service. What you're really offering is the benefit of you, your product or service to that media outlet's audience.

That's what they care about. How are they going to put something of value in front of that audience.

1) Create A Wish List

2) Build Real Relationships

3) Get Your House In Order

4) What Is Your Hook?

5) Show Them Your Special Sauce

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