The majority of people that I would work with got into the business because they love what they do.
Maybe they come from the corporate world or they come from agency work or they come from some kind of bigger structure and they were always kind of frustrated with how things were done.
Creative and passionate people are led by something. But in the process of being your own boss you realize how little of it is actually delivering that service.
Your time gets sucked up by all the marketing, admin and all of the things that go along with having a business.
They get taken away from the service that they actually wanted to do in the first place.
A typical project is helping people to define their ideal client.
The temptation is to either say everybody could benefit from my service or my ideal client is somebody just like me.
You’re not going to hire yourself so your ideal client is not you and it’s not just everyone.
You might be somebody who is brilliant at providing a certain service but you don’t necessarily know all of these marketing/branding strategy things.
It can be confusing when you step into the online world as a business owner. It’s so noisy there’s so many people trying to sell you courses, programs, coaching and branding and websites and ads but if you don’t start with strategy you’re going to end up throwing money into a vacuum.
I talk about strategy as a way of getting leads and clients but strategy is really creating a meaningful business that’s sustainable for you and actually suits how you want to spend your time.
You have to ask how you want to spend your day?. What kind of income that you want to get?
How does that income come to you?
Take a look at what content you are putting out there and work out what is the most sustainable way of showing to get leads and clients online.
Claire Gallagher https://clairecreative.com
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