In this engaging conversation, Brad Staggs interviews author Benjamin Wallace, who shares insights into his writing journey, particularly focusing on his Duck and Cover series. They discuss the appeal of writing series, innovative marketing strategies including the unique packaging of his books in ammo cans, and the importance of engaging with readers at conventions. Wallace emphasizes the significance of real connections in marketing, the evolving landscape of online advertising, and the role of audiobooks in reaching audiences. He also touches on the balance of humor and realism in his writing, his evolution as a writer, and future marketing ideas.
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