In sales, asking questions is everything.
When you don't ask questions, you end up with a sort of idea of what you think the prospect wants, and you have an idea of what you think you want. Whether that's what the prospect wants is pure luck.
A discovery session is about trying to find out what's important to that person, what the challenges are, why they want to fix them. You're trying to find out what is going to make them happy.
Great questions help you decide how we're going to work together.
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