Nurturing new leads that engage with your content helps your sales team speak with those who are most ready to buy. But lead nurturing isn't for everyone. If you don't generate enough leads, you don't need to nurture them. Think of a different approach instead: post-sales conversation nurturing for example.
If you do generate enough leads, think about whether you should set-up sequences to increase lead scores or encourage leads to speak with a salesperson.
The possibilities are endless - don't copy/paste whatever you find online. Think about what your business needs.
In this episode, Paul and Fab talk about:
