Marketers often struggle to show their value.
The reason is that they don't tie their efforts back to revenue.
So they become whatever the owner believes marketing is.
Don't get me wrong. Branding efforts are crucial to financial success.
The problem is it isn't always clear how.
So marketers need both types of efforts - revenue and brand.
When revenue efforts produce results, brand efforts are accepted and even encouraged.
In this episode, Paul and Fab explain how to set-up a marketing process that will help you tie your marketing efforts back to revenue.
