Description

There's only one way to sell the value of your product or service.

• Are you guesstimating your pricing?
• Are you leaving money on the table?
  
  Do you know if your price is fair?
• Do you always have to discount to win deals?

If you're answering yes, it's probably that you don't know how to sell the value of what you offer.  

In this episode, Paul and Fab discuss how to sell value.  

Enjoy!