Properly qualifying and disqualifying prospects is a crucial part of sales success. You don't want to rely on a rep's emotions to disqualify a lead. You don't want a dead deal to stay in the pipeline "because they might close one day." Those behaviours falsify your projections and impact your business's bottom line.
So how do you qualify a lead? You set up objective milestones in your sales process that your reps have to cross.
In this episode, you'll learn
And so much more...
Enjoy the show!
