Bank of America’s Merrill Lynch is banning trainee brokers from making cold calls.
People have been calling declaring its death for a long time now. Is this finally the end of cold calls for all?
Merrill Lynch says things like switching to cell phones and the rise of LinkedIn is decreasing the conversion rate of calls vs referrals (which will be the main lead driver).
But there is more to the story...
Paul and Fab share their thoughts on the situation and share tips on making calls work for you - under the right situation.
