Everyone tells you to qualify your leads: inbound, outbound... qualify, qualify, qualify.
Forget qualifying prospects.
It would help if you focused on disqualifying instead. Every stage of your sales process should be about disqualifying and identifying leads that aren't a good fit.
Bad fit leads don't close or churn, so we want to reduce the amount of time we work on them.
When reps qualify, it's easier to ignore the 🚩🚩🚩🚩
In this show, we answer these questions:
Enjoy the show!
